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How the BJP Wins: Inside India's Greatest Election Machine
Prashant Jha
New Delhi: Juggernaut, 2018
The BJP sweep in the 2014 General Elections was not the outcome of a Modi Wave propelled by the unraveling of the Congress due to its involvement in monumental corruption. The BJP had three factors going for it: First, an Electoral and Political machine which is unparalleled in Indian Electoral politics due to its depth and range. Second, the Party used all the tools of modern technology to reach out to its support base and deliver the message right down to the level of individual household. Last but not least the image of Narendar Modi as a proven and able administrator. Indian journalists are prone to attribute success or failure to individuals and thereby evade more substantial question. As the run up to the 2019 Election start, the question on everyone's mind is: Will the BJP repeat the performance of 2014 or will there be a change in Government. I hazard to predict that the BJP and the NDA will emerge victorious as the Indian electorate is now quite mature and is not easily swayed by identity considerations based on Religion, Caste and Language. These do play a role but performance is also taken into consideration.
The book under review is an anecdotal account of the 2014 General Elections and the 2017 Mid Term polls in certain North Indian States, particularly Uttar Pradesh. The author, Prashant Jha has traveled extensively and has interacted with a large number of Karyakartas and he has written this book using a racy style eschewing political jargon and useless controversies. One issue needs to be cleared straightaway. The BJP is a broad based political party which has a long and honorable tradition of holding elections for its leadership. It is certainly not a fascist dictatorship that its opponents portray it to be. There is an institutionalized process of consultation within the Party and decisions are not taken in secretive conclaves or factional meeting as in the Congress party. The key to the political success of the BJP lies in this singular fact. The BJP is fundamentally democratic and while factions and caste alignments are ever present, the political line taken by the Party is predicated on a wide range of consultation within the Party fora. The author has pointed out that the karyakartas of the Party enjoy the advantage of easy access to the top leadership and also help in crafting a durable social base for the political success of the Party.
The main strategy deployed by the BJP is the sanghatan, the organizational link between the Rashtriya Swayam Sewak Sangh and the BJP. The RSS provides the backbone for the electoral success of the party because of its deep and enduring relationship with the people at large by running schools and other welfare activities/ The involvement of the RSS in the work of the BJP at the basic constituency level ensures that the Election Campaign is monitored at all times and it also heps to translate support into votes. It would be accurate to say that no other political party has the advantage of having a large number of volunteers who work selflessly for a cause. One of the main reason for the constant drum beat of propaganda against the RSS is the real fear among the mainstream political parties that they lack "boots on the ground" who can undertake the onerous task of doing the hard work of getting the message across and getting out the vote on the day of the election.
The author also demolished the myth that the BJP is only an urban upper caste party. Ever since Rajni Kothari came out with his book Caste in Indian Politics more than half a century ago, journalists and Political Scientists have not gone beyond caste to understand the dynamics of Indian Elections. The recent publication Election Atlas of India gives us a wealth of GIS sensitive data which enables us to go well beyond the primitive caste paradigm put forth by Rajni Kothari. The Booth Level Committees ensure the participation of all castes in the politics of the BJP and the fact that more than 45% of the dalit votes and OBC votes fell to the BJP in the last General Election is proof of its success in crafting a durable electoral base.
The book under review is an interesting read.
How the BJP Wins: Inside India's Greatest Election Machine
Prashant Jha
New Delhi: Juggernaut, 2018
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| How the BJP Wins |
The book under review is an anecdotal account of the 2014 General Elections and the 2017 Mid Term polls in certain North Indian States, particularly Uttar Pradesh. The author, Prashant Jha has traveled extensively and has interacted with a large number of Karyakartas and he has written this book using a racy style eschewing political jargon and useless controversies. One issue needs to be cleared straightaway. The BJP is a broad based political party which has a long and honorable tradition of holding elections for its leadership. It is certainly not a fascist dictatorship that its opponents portray it to be. There is an institutionalized process of consultation within the Party and decisions are not taken in secretive conclaves or factional meeting as in the Congress party. The key to the political success of the BJP lies in this singular fact. The BJP is fundamentally democratic and while factions and caste alignments are ever present, the political line taken by the Party is predicated on a wide range of consultation within the Party fora. The author has pointed out that the karyakartas of the Party enjoy the advantage of easy access to the top leadership and also help in crafting a durable social base for the political success of the Party.
The main strategy deployed by the BJP is the sanghatan, the organizational link between the Rashtriya Swayam Sewak Sangh and the BJP. The RSS provides the backbone for the electoral success of the party because of its deep and enduring relationship with the people at large by running schools and other welfare activities/ The involvement of the RSS in the work of the BJP at the basic constituency level ensures that the Election Campaign is monitored at all times and it also heps to translate support into votes. It would be accurate to say that no other political party has the advantage of having a large number of volunteers who work selflessly for a cause. One of the main reason for the constant drum beat of propaganda against the RSS is the real fear among the mainstream political parties that they lack "boots on the ground" who can undertake the onerous task of doing the hard work of getting the message across and getting out the vote on the day of the election.
The author also demolished the myth that the BJP is only an urban upper caste party. Ever since Rajni Kothari came out with his book Caste in Indian Politics more than half a century ago, journalists and Political Scientists have not gone beyond caste to understand the dynamics of Indian Elections. The recent publication Election Atlas of India gives us a wealth of GIS sensitive data which enables us to go well beyond the primitive caste paradigm put forth by Rajni Kothari. The Booth Level Committees ensure the participation of all castes in the politics of the BJP and the fact that more than 45% of the dalit votes and OBC votes fell to the BJP in the last General Election is proof of its success in crafting a durable electoral base.
The book under review is an interesting read.
