Woke,Inc Inside Corporate America's Social Justice Scam
Vivek Ramaswamy
Center Street, 2021
Vive Ramaswamy, is the son of Indian immigrants from South India and grew up in Ohio. He graduated from Harvard and went on to earn a JD from Yale University. He founded a Biotech Company, Roivant which raised venture capital funds of nearly a billion US dollars and remained a highly profitable venture. He was chose to resign following the pronounced drift to Woke culture within the American Corporate World.
The book is a scathing indictment of Corporate America at least in its Woke avatar. This ideology argues Vivek is pernicious in that it robs the citizens not only of their money and wealth but their voice in the Public Square and their identity as well. The huge and unaccountable power in the hands of Corporate Mughals like Jack Dorsey of Twitter, Jeff Bezos of Amazon and Mark Zuckerberg of FaceBook has led to distortions in the information available to the citizens for making informed political judgement. The manner in which all these three Mega Tech Companies censored dissenting views on the Origin of COVID 19 and blindsided any discussion on the possible origins of the Virus in the Wuhan Virology Lab suggests a degree of coordination in pushing forth a scripted line. And Vivek rightly compares this with the Soviet style censorship of the 1930s. The de-platforming of President Trump by Twitter constitutes a violation of fundamental rights of a citizen to express himself. The flip side of this is that if the State or the agencies of the State acted in such a dictatorial or high handed manner the Judiciary would have intervened. But these Mega Tech Companies are private players protected by an Act of Congress that limit their liability. He, unlike other critics who want to use the Anti Trust Laws to break up and discipline these entities, suggests that it is better to make Corporate America aware of its obligations to its shareholders leaving stakeholder concerns to the politicians
Vivek Ramaswamy is a crusader and like every crusader is armed with moral indignation which bristles on every page. The very companies that promote Black Live Matter and its agenda in USA are often extremely callous in other parts of the world. Nike which retained Kaepernick as its "brand ambassador" was hailed as a hero for kneeling when the US National Anthem was played and the Company gave a large donation to the Black Lives Matter Inc. However the fact that Nike shoes are made by Uygar slave labour in Communist China is of little moment for the awakened "woe" souls of the liberal world. Self interest passes off as morality in the Brave New World of Wokedom. Jeff Bezos who had several minority employees fired for speaking about the terrible working conditions in Amazon facilities, gave a donation of 10 Million US dollars to the Black Lives Matter and ensured that there is no adverse reaction. There is obviously a disconnect between the professed objectives of Social Justice and the actual practices of the Corporates. The fixation with BLM seems to be so overwhelming that outward expressions of fealty covers up great malfeasance. Volkswagen which was hailed as a game changer in conforming to the demands of rigorous environmental norms was exposed as a cheat which beat the tests by installing a software that generated fake results. Such examples can be multiplied but the basic argument is that Wokeism is only an ideological cover for corporate greed and an alibi for gross violations of law, regulations and even Constitutional mandates. The example of Unilever is most instructive. The UN has several times commended the organization for "fempowering" women, Unilever speak for Female Empowerment. Women working in a Tea estate in Kenya were attacked and several of them assaulted and around 11 of them even killed. Unilever which was hailed as a great liberal upholder of Women's Rights did not pay any compensation and when the affected party appealed to the UN, strategic contributions to NGOs ensured suppression and soon the matter was forgotten. Vivek rightly says, the "cloak of wokeness hides wrongdoing".
Woke Corporate America's sins seem to be many. Airbnb shared personal data with the Communist Party of China a major player in the woke world. McKinsey, an Accounting Firm, prepared a Report for the Saudi Government in which it identified 3 major critics of the regime who posted o Twitter. The result they were arrested. Authoritarian regimes like those of China and Saudi Arabia seem to have close ties with Corporates subscribing to Woke ideology. And China as a consummate player in this game has learnt to co opt woke methods to serve its own ends. The reason for this support is not hard to find: the immense wealth of China makes it inviting and New York Times and Washington Post carry full page advertisements issued by China and this is one way of funneling money into the American Ideological Apparatus.
Interspersed in the book are interesting insights into the evolution of corporate structures in USA. Corporations enjoyed the benefits of limited liability in return for a Social Contract based on maximizing profits to the shareholder and serving the Nation's needs. Over the years Corporates have been able to expand their footprint in USA by claiming to represent the stakeholders, a catchall phrase for citizens, professional groups, church goers etc. By claiming to represent stakeholders corporate USA has moved to the dangerous territory in which it is virtually accountable to no one.
Vivek Ramaswamy has stated clearly and argued that unless USA wakes up, democratic space and freedom in USA will be eroded.
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